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Hi Everyone -
Thanks for starting this discussion thread. I really appreciate the comments and questions. I am hoping, if people like what we are trying to do, that they will back us:
(I recently posted a long reply on The Fighting 118th forum, and I am going to lift some text there. It's plagiarizing from myself, so no one should be offended.)
A little bit on me - I grew up in Rhode Island, and my aunt was a designer at Hasbro. She used to take me in there all the time; I was a real toy nut as a kid. I used to see the guys making GI Joe, and their long standing promise was to put my face on a Joe when I was old enough.
At least that was what was reported to me by my aunt. What do you know when you are a kid? When I went into the Marine Corps after college, that almost happened --- but that was literally as the line ended.
I have a deep love of toys in general and GI Joe in particular. After getting out of the Marine Corps, I was lucky enough to work in the industry, but on the other side of the country, at Mattel. I worked on a lot of collector stuff there, launching Matty Collector, relaunching MOTU, managing DCU Classics and so on. I even pushed for the DC line that was supposed to be four inches, but came out out at about mushy 3.5 inches, because I was a four inch fan. That was an epic corporate squabble - fighting over the right scale with my boss!
What Is This All About?
I was lucky enough to take a shot at my own company this year, and I wanted to do something that combined my passion for history, my love of toys, and my understanding of the boys' crisis in the United States.
(If you have not heard about the boys' crisis, I recommend reading about it. Boys are falling way behind in academic achievement and literacy in the United States.)
I think of what we are doing as a way of trying to be of service, through the free market. I do not have the temperament to be a classroom teacher, so this is what I came up with.
We are using Kickstarter, in the hope of replicating the Goldieblox experience. We are tracking well at the moment, but we need to continue to get the word out.
Answers To Specific Questions
1. This brand will definitely be multi-ethnic, to represent where American society is today.
2. Scientists will definitely be a part of this. We have not decided which ones yet. That being said, if I learned one thing from working on collectible toys, it's to let the fans drive decisions. We will probably do a lot of polling and we will ask for a lot of feedback.
3. We will do a mix of living and past leaders.
4. I can see us doing all the Roosevelts - inlcuding TR Jr! He was truly amazing.
I hope this is helpful, and please send me any comments or questions. I really appreciate the interest, and I hope that you like what we are doing enough to support us.
Thanks again,
Jim
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