fodder_monkey wrote:
This isn't just a studio move, something has made Hasbro stop everything, while having millions in advertising, that just went to waste.
You don't throw away multi millions in advertising, unless something is very wrong, and something cannot be released.
I might even bet, something might be going on with a struggle between Hasbro and Paramount power. We had issues with ROC in regards to licensing, now we have a huge delay...after the commercial failure of BS.
typical re-shoot, is generally 9-months... and you can shoot the whole thing in 3D first, instead of spending, about 30Million to convert.
just saying... I work in the industry, you don't halt a movie for 9 months, for time slot.
Yeah, that was my thought as well: they're basically doubling the amount they spent on advertising by pushing back so far. They'll be effectively starting from scratch as far as building anticipation for the movie. It's hard to believe that there isn't more to the delay than just wanting to add post 3D: it's not like the industry-wide 3D push happened in the last few months, so they've had plenty of time to think about it; plus, the amount of added revenue brought in by offering it in 3D would have to be measured against the post-conversion cost (expensive as hell) and the second round of marketing.
But it'll be just as easy to not see in March as it would have been in July. What I'm really curious about is the toyline and its immediate future, and I'm sure we'll be waiting a while to find out what the plans are for that.