Over at Hisstank.com Chris Ryall explained the reason for going with a reboot.
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Aaaand here we are, the $10 question. Three to go after this one (for now), so until those are posted, let me dig into this one.
First, some backstory.
When we first started considering Joe, or even before that, in just keeping an eye on the DDP comics and pondering what we'd do "if," we looked at various options.
Option 1: Keep the continuity, continuing what multiple publishers have done over two-plus decades, trying to wrangle continuity that didn't always make perfect sense or flow perfectly from issue to issue, let alone from publisher to publisher.
Option 2: Pick and choose from the past, and maybe pick up right after Marvel's run ended, ignoring the rest.
Option 3: Do our own thing.
Ultimately, it wasn't even a hard decision.
We respect like crazy what Marvel did. Without that historic run, Joe never would've been a lasting, viable comic property. It would've been Marvel's Masters of the Universe (remember that old DC comic? I do. Or remember Crystar, Crystal Warrior? Or other failed toy comics? Yep, I do). Instead, it and Rom Spaceknight showed that toy comics could be their own thing, could be so much more.
I also respect what others have done since. But the thing of it is, the idea of continuing it brings with it two main problems:
1. It's presumptuous. How in the world would we ever even know what DDP was going to do with the finale of WWIII when we had to get started? We wouldn't, so to assume one thing and have it play out differently would be trouble enough.
2. The bigger point--it's not our story. If we pick up where DDP left off, we're not IDW doing the things that Hasbro wants us to do and that fans expect, we're DDP West. Their concluding storyline left things in a way that we'd need to either invalidate lots of it to be able to include all the characters we want, or we'd have to write around what they did since it wasn't what we'd do. All of which seems much more wrong than blazing our own trail. We'd be one step away from bringing in Mephisto to wipe away the elements we don't want to use.
The biggest point to make is that while we weren't looking to scrap two decades of good (some great, some not so) comics, we were looking to give new fans something to get excited about, something to make old fans anticipate something new rather than more of the same, and something we'd be proud to have our logo on.
Maybe I'm just weird but that sounds like some fairly good reasoning to me.