Mattel brings back Max Steel

Redmao · **Posted:** Mon Jan 28, 2013 12:24 pm

http://toynewsi.com/news.php?catid=241&itemid=19832

Seems like they're going all in on this one with a weekly cartoon and online content.
The approach seems right to seduce the current generation of kids.

I'm curious to see if the product they'll try to push with all of this will actually be worth it or end up in the discount bins.
I know, I can already see the "It's Mattel, they'll drop the ball" comments popping all over the place, but they could have the next big hit like Ben 10 in their hands or the latest flop like the new Thundercats.

Macrossmaster · **Joined:** Tue Jun 26, 2007 10:19 am

Because NO ONE demanded it!

Reminds me of Marvel's mistake comic book LOL

Jay · **Posted:** Mon Jan 28, 2013 12:41 pm

Macrossmaster wrote:

Reminds me of Marvel's mistake comic book LOL

....Marville?

sgartz · **Joined:** Tue Jun 26, 2007 10:19 am

Aw, man. I thought you were talking about this guy:

Yeah, it's a different spelling, but a boy can dream.

jcast · **Joined:** Mon Oct 29, 2007 11:40 am

Did someone say Max Steel?

Project Cytro by oneaboveall23, on Flickr

Max Steel at 150% by oneaboveall23, on Flickr

Elementor attack! by oneaboveall23, on Flickr

2012-03-03 001 2012-03-03 005(EDIT1) by oneaboveall23, on Flickr

Max Steel enters the facility. by oneaboveall23, on Flickr

Redmao · **Posted:** Mon Jan 28, 2013 3:09 pm

I doubt he'll be 12". We can probably expect 5" figures like they make for the Batman cartoon lines.

jcast · **Joined:** Mon Oct 29, 2007 11:40 am

Redmao wrote:

I doubt he'll be 12". We can probably expect 5" figures like they make for the Batman cartoon lines.

...and that's the thing that gets me. I was really looking forward to possibly getting these figures in the US, but they'll be a different scale.

JBYRDD · **Posted:** Mon Jan 28, 2013 8:14 pm

It would be very cool to have them in 3.75 inch figure form.

Redmao · **Posted:** Sun Feb 10, 2013 6:00 pm

Since neither AFI nor Toynewsi talked about it, I had to dig.

http://www.toyark.com/news/toy-fair-59/ ... ages-7284/

Seems like Mattel delivered exactly as we expected. 5 PoA figures...

Jay · **Posted:** Sun Feb 10, 2013 6:03 pm

Redmao wrote:

Since neither AFI nor Toynewsi talked about it, I had to dig.

http://www.toyark.com/news/toy-fair-59/ ... ages-7284/

Seems like Mattel delivered exactly as we expected. 5 PoA figures...

Holy Holly.

Not only is it 5POA. But Max himself is in a crappy "one leg forward one leg bent back" pose I'm sure I haven't seen since Total freakin' Justice.
Wow.

dasaffe · **Posted:** Sun Feb 10, 2013 8:44 pm

Looks like it's angling for some Ben 10 crossover action. Bet it doesn't get any.

Macrossmaster · **Joined:** Tue Jun 26, 2007 10:19 am

Jay wrote:

Redmao wrote:

Since neither AFI nor Toynewsi talked about it, I had to dig.

http://www.toyark.com/news/toy-fair-59/ ... ages-7284/

Seems like Mattel delivered exactly as we expected. 5 PoA figures...

Holy Holly.

Not only is it 5POA. But Max himself is in a crappy "one leg forward one leg bent back" pose I'm sure I haven't seen since Total freakin' Justice.
Wow.

Am I allowed to say these are "LASER BLAST"?

Edit: Apparently Not. LOL

DanOfTheDead · **Posted:** Sun Feb 10, 2013 9:30 pm

sgartz wrote:

Aw, man. I thought you were talking about this guy:

Yeah, it's a different spelling, but a boy can dream.

I miss Roboforce. I don't remember anything about it, but of all the toyline/cartoon bedspreads, this was the one I had.

Jay · **Posted:** Sun Feb 10, 2013 9:39 pm

Macrossmaster wrote:

Am I allowed to say these are "LASER BLAST"?

Edit: Apparently Not. LOL

You can if you have the swear filter turned off. I do, so I got see you say it.

I know the custom title is all jokey-style, but at this point can mine be at the very least changed to just "LOVES DCIH"? Pretty please?

Redmao · **Posted:** Sun Feb 10, 2013 10:40 pm

While I like the design of the suit with the helmet on, the toys are just horrible.
The pre-posed helmetless Max is the worst of the bunch.

Mattel brings back Max Steel

Who is online