past nastification wrote:
I generally don't care too much about articulation on figures. But with the upcoming Retaliation drivers figures' lack of articulation, I can't really understand it. GI Joe always used its additional articulation as a selling point over other figures. Remember the big introduction of Swivel Arm Battle Grip?
BTW, if the figures are already out and actually have the correct articulation, please correct me.
My point of this thread isn't to rant about it (I think another thread covered that), but rather to see if anyone actually knows a legitimate reason for the change.
Does taking away the articulation really save that much money for Hasbro? There's a story that Hasbro didn't put any paint applications on Snake-Eyes back in '82 as a last minute cost-cutting move. Would it have been cheaper for them today to release the drivers with limited paint applications instead of removing articulation? Has Hasbro made any comment about the lack of articulation?
Despite the limited articulation, Clutch and Swamp Viper look to be two of the few Retaliation figures I'm really looking forward to purchasing.
Well, we can only take Hasbro at their word, but according to Derryl DePriest at Toy Fair, using tooling with less parts (meaning less articulation) does indeed save money over simply using less paint apps or re-using old tooling.
One of the interesting balancing points that folks haven't noticed is that because these drivers have less articulation, the vehicles are trending a bit larger than they might have previously, all while keeping pricing consistent. Working with budgets in these things (especially considering licensing for film stuff via Paramount) is always a challenge, and sure, DePriest could have been covering for himself, but I got the impression that yes, reducing articulation absolutely saves them money, and that's the entire reason for the change.