In 2012, Hasbro will also celebrate the movie release of G.I. Joe: Retaliation, to be distributed by Paramount Pictures on June 29th, with an extensive line of action figures and roleplay items. The movie and product line, based on Hasbro’s G.I. JOE brand, will feature classic characters from the G.I. JOE vs. COBRA saga including legendary ninjas SNAKE EYES and STORM SHADOW. Continuing the blockbuster year, Hasbro will introduce new licensed toy lines in support of major motion pictures from Marvel including THE AVENGERS and THE AMAZING SPIDER-MAN as well as new STAR WARS products supporting the theatrical release of Star Wars: Episode I The Phantom Menace in immersive 3D...

G.I. JOE Brand

The G.I. JOE brand will redefine action this year as a new blockbuster movie roars into theaters and innovative toys continue the legacy of the ‘original action figure.’ The new film, G.I. JOE: RETALIATION, to be distributed by Paramount Pictures on June 29th, 2012, will feature popular characters from Hasbro’s G.I. JOE vs. COBRA saga including two of pop-culture’s most well known ninjas, SNAKE-EYES and STORM SHADOW. The G.I. JOE brand will offer an extensive line of action figures, role-play items and more based on these ninjas, a dynamic new battling style known as “BATTLE-KATA” as seen in the upcoming movie and additional characters including ROADBLOCK, DUKE and COBRA COMMANDER. Highlights include the next phase in G.I. JOE action figure evolution with the 10-inch scale G.I. JOE NINJA COMMANDO SNAKE EYES and ROADBLOCK figures featuring quick-draw action with the press of a button.

The G.I. JOE brand will redefine action this year...

Or Gunkata.

i'm going on the record here to say that GunKata is ultimate.