Both Wal-Mart and Target seem to have devoted a HUGE amount of space to Transformers, and that doesn't seem to be being altered much for G.I.Joe. The other two "summer movie toy" lines, Star Trek and Terminator, are rather clearly on their way out.

LoL at Ice Dabber.

I bought my ice dagger a target, vehicle pretty meh repaint but frostbite is great custom fodder.

I LOL'ed at Ice Dabber, and my wife asked me what was funny, so I told her it's this walmart thing. They have a Joe vehicle listed as ICE DABBER. She gave me a horrified look and said "Good God, why in the world would they name a toy THAT?!"

She thought I had said "EYE STABBER."

Now she's not talking to me because I laughed so hard. I'm still giggling the next day.

Just from personal observation, Wal-Mart has been snubbing the GIJoe line. TRU has a good stock of items, a couple of exclusives, and put up a display at the front of the store that was shared with the Transformers stuff. Target had 3 solid endcaps full of stuff, more stuff in the usual location, and will be getting some really nice exclusive sets soon. I went into a Wal-Mart 2 days after the original street date of the figures and did not find a single GIJoe toy. Nothing in any form. I haven't been back since but still, that is just not acceptable. Personally, I am avoiding Wal-Mart for any toys these days. And this isn't because of a boycott or anything. They just never have what I want on any toy line. So really, I just don't bother.