Spin Doctor wrote:
More interesting to us, maybe, but Hasbro has made it pretty clear adult collectors aren't their primary concern when it comes to Joe.
Hasbro has also told us that retailers, to whom they are beholden, insist that kids, the market Hasbro so desperately wants to like Joe, need recognizable main characters like Duke, Snake Eyes, CC and Storm Shadow on the shelf at all times.
Well now the retailers that still carry Joe have plenty of those characters. Or they've clearanced them out and eliminated their Joe pegs altogether. Our local Wal-Marts did that after the first movie debacle. Now Target's going the same route.
I think we're that much closer to the dystopian one-eyed vision of the future I predicted when the movie delay was announced.
Let's hope the Club doesn't jack up its prices by too much when it realizes its the only game left in town.
Zedhatch had the perfect response to this awhile back:
Quote:
In addition, despite some apologists claims, this line has not been marketed to kids at all since the original ARAH run. Virtually nothing has been aimed at getting kids into GI Joe. This runs very counter to everything marketing 101 teaches, the most basic premise, aim at your target audience.
In addition, ever notice the "kids" excuse is only used when there is some asinine move done by Hasbro that everyone knows is a bad idea but Hasbro wants to push forward-T-Crotches, Action attack, repetitive characters, articulation, repaints, etc. Even when faced with the fact that these ideas simply don't work, they say "but that's what kids like"...
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Lisa: Have you ever seen such exquisite ushabtis?
Homer: Eh, not this exquisite.