AdrienVeidt wrote:
And it's because the retailers don't care about any qualities about toys beyond pricepoint and shelf space. It's completely beyond them that sales can be predicted based on qualities beyond who/what the license is.
You know, I would have argued against this as recently as last year. But two things have happened since then.
1.) I was in a store where a family was browsing Batman figures and the mom asked one of the two boys if he wanted the Batman figure that came with the motorcycle. The boy said: "No, Ma! Tavon has that one and when you take him off his bike he can only stand like this..."
At this point the boy was squatting bow legged in the middle of the aisle.
So his mom said: "We'll what if we get this one and the one that's standing straight up?"
And the boy grabbed a six-inch Batman and said: "I want this one, cause he can stand and sit on a motorcycle. Tavon showed me."
To which his mom immediately replied: "Nuh-uh, that figure is more than ten dollars and I know any motorcycle he can ride is gonna be more than twenty. Come on. We're gonna go look at the DS games."
2.) After witnessing this exchange, I went home and asked my seven year old, who has played almost exclusively with JLU-style figures to this point, if he really liked the figures he played with. He took a break from playing Lego Batman on our X-Box and told me he didn't like playing with any of his figures anymore because they were boring. So he was just going to play with his Legos and X-Box games until he was old enough to play with the kind of figures I play with.
This actually made me sad, and I immediately started parting out customs I could make from fodder for him.