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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Thu Jan 08, 2015 3:25 pm 
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Formerly Levantine

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raptor wrote:
Jay wrote:
Parents do take kids to see PG-13-rated films.
Speaking as someone who was still a kid in the 90s... We bought a crapton of merch based on PG-13 movies! Terminator and Aliens are probably the biggest ones I can name.


Star Wars.


Revenge of the Sith is the only PG-13 Star Wars.


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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Thu Jan 08, 2015 5:16 pm 
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Levantine wrote:
raptor wrote:
Jay wrote:
Parents do take kids to see PG-13-rated films.
Speaking as someone who was still a kid in the 90s... We bought a crapton of merch based on PG-13 movies! Terminator and Aliens are probably the biggest ones I can name.


Star Wars.


Revenge of the Sith is the only PG-13 Star Wars.


The original trilogy was PG was it not?

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Thu Jan 08, 2015 6:18 pm 
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Right


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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Thu Jan 08, 2015 7:01 pm 
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Jay wrote:
Lance Sputnik wrote:
Terminator and Aliens were PG13 in Canada?

I don't remember. Wasn't T2 rated PG-13?
Not in the U.S.

The only PG-13 films of these two franchises were Terminator:Salvation (which was also released as a rated R Director's Cut DVD), and the first AVP.
All of the other Terminator and Alien movies were rated R.

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Thu Jan 08, 2015 10:18 pm 
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Spin Doctor wrote:
This is kind of where my mind went. But I wonder if all of this doesn't add up to something more significant and momentous, like Joe finally "coming out" as an adult collectible.


Quote:
But we should expect to pay adult collectible prices for it regardless of what oil is doing.

Yeah but doesn't Sideshow Toys' cancelling the 12" Joe line kind of indicate Joe's low chances of thriving even as an "adult collectible at adult collectible prices" thing?

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Fri Jan 09, 2015 1:45 am 
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Jay wrote:
Spin Doctor wrote:
This is kind of where my mind went. But I wonder if all of this doesn't add up to something more significant and momentous, like Joe finally "coming out" as an adult collectible.


Quote:
But we should expect to pay adult collectible prices for it regardless of what oil is doing.

Yeah but doesn't Sideshow Toys' cancelling the 12" Joe line kind of indicate Joe's low chances of thriving even as an "adult collectible at adult collectible prices" thing?


Not necessarily. Modern Joe fans (and I'm talking about the '82 3 3/4" era) only seem to want the 4" scale. Sgt. Savage, Extreme, Sigma 6 (both 8" and 2.5"), even the ARAH 12" figures to a certain extent, show that anything G.I. Joe that isn't 3 3/4" and based on the vintage line will languish in the "collector" market. Even the 50th anniversary updates, figures that people were drooling over when they were first revealed at JoeCon, seemed to be hit by a wave of "meh" from fans. Yes there were some distribution issues with the 50th stuff but like the DTC Wave 4 figures it seemed to be too little too late. Basically Joe fans want what we want when we want it and if it isn't what we want when we want it then too bad, so sad, see you in the clearance aisles. Which brings up the sad fact that Joe fans are notoriously cheap. Just look at all the bragging threads and posts about picking up stuff on clearance or "waiting for Ross". A "collector" line won't thrive until Joe fans put their money where there mouths are and I just don't see that happening. We're too fickle a bunch to be able to please.

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Fri Jan 09, 2015 7:36 am 
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Sounds more like a problem on the company's side of not doing good research into what the customer base want instead of the customer base's fault for not buying whatever's produced.

And we all know the lukewarm reception to the 50A wave is because of the lukewarm effort they put into producing (and esp painting) them.

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Fri Jan 09, 2015 8:59 am 
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let's not forget packing new figures with figures that were already released at some point
I only got one HEAT Viper because I just don't want to deal with multiple unwanted Blowtorches.
combining vehicles was also a poor choice
now I have an arctic Skyhawk & yet another Snake Eyes I don't want
if the Wolf was sold by itself I may have considered getting another


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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Sat Jan 10, 2015 2:22 am 
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Goldbug wrote:
let's not forget packing new figures with figures that were already released at some point
I only got one HEAT Viper because I just don't want to deal with multiple unwanted Blowtorches.
combining vehicles was also a poor choice
now I have an arctic Skyhawk & yet another Snake Eyes I don't want
if the Wolf was sold by itself I may have considered getting another


Precisely. Hasbro has to stop ripping off the customers, young and old alike, like this. I have two Arctic BATs and a Snow Job and I'm content with that.

And Mysterious Stranger, regarding the list you cited, I would mention that Sgt. Savage came along right after twelve successful years of the Real American Hero, and it's little wonder that it was as poorly received as it was. The Extreme figures were poorly articulated junk -- period. Sigma Six actually had a decent, multi-year run, and so did the Real American Hero component of the modern 12" line. I would hardly call either of them failures.


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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Sat Jan 10, 2015 12:37 pm 
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GITrekker wrote:

And Mysterious Stranger, regarding the list you cited, I would mention that Sgt. Savage came along right after twelve successful years of the Real American Hero, and it's little wonder that it was as poorly received as it was.


The Sgt. Savage line is always a sore spot for me, because a) it killed any chances of selling them the CCG that I developed, and b) it showed how completely out of touch Hasbro had become. In an age of power rangers, they trotted out WWII which is something that kids neither knew or cared about. The square blocky art that they used on the packaging did not appeal to kids at all. And all of this they may have been able to force feed down our throats with enough media and advertising support, which they did not bother to do.

So to prevent this again, here are 10 simple rules for rebooting a toy line.

1. Traditional media (TV or Movie), web media, print media. Every channel. Every single time.
2. Look at what people are buying, not at what you want to sell.
3. Partner with relevant star power if you can. (like you did with Sgt. Slaughter) This is the era of collaboration and brand leveraging.
4. Understand your market, who are you actually trying to sell to? (not just the retailer purchasing agents you are going to sell to)
5. Plan and get funding in 5 year blocks, but get ready to pull the plug after year 2. Rebranding can take some time to establish.
6. Have a goal and target for the brand change, rather than change for change sake. Don't be cynical.
7. Don't go all in for the reboot - keep selling anything that's successful and compete on shelf space with yourself. It creates the motivation to get it right, and gives you a baseline with which to determine success.
8. Design packaging that is even more compelling than the toy itself. (sigma six did this well)
9. Be mindful of every targeted price point. Every single kid in America should be able to buy in irrespective if their parents collect food stamps, or are the 1%.
10. Don't adapt others ideas, but always use their successful technology and aesthetics. (or don't be the "snow queen" to their "frozen".)

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Sat Jan 10, 2015 7:08 pm 
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Formerly Levantine

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Raptor for president!


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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Sat Jan 10, 2015 10:34 pm 
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Mysterious Stranger wrote:
...Joe fans are notoriously cheap. Just look at all the bragging threads and posts about picking up stuff on clearance or "waiting for Ross". A "collector" line won't thrive until Joe fans put their money where there mouths are and I just don't see that happening. We're too fickle a bunch to be able to please.

I'm sorry, but there were a lot of figures that I never saw at retail, and never even had the opportunity to pay full price for. I had no choice but to wait for Ross, Five Below, etc...

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Sat Jan 10, 2015 11:08 pm 
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GI Joe fans are certainly not the spendthrifts that Transformers fans are for instance, but I think we could support a collectors line if Hasbro really tried and listened to the core fans on which figures to produce. I have never bought a subscription service from the club because I can't see spending what comes out to about $35 per figure after shipping, but if Hasbro could do figures on a smaller production run than the current main $10 line that are high quality with great accessories and some new sculpting thrown in, I could and would be all over it if it was $20 per figure. I don't know if they could hit that price point, but if they could I think there are a lot of guys like me that would come out of the woodwork and take out the credit card for a quality product. How they should market that is another issue though, whether through a subscription service or online retailer exclusive or somehow a TRU exclusive maybe. Not sure how that would all work out.

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Sun Jan 11, 2015 12:35 am 
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jcast wrote:
Mysterious Stranger wrote:
...Joe fans are notoriously cheap. Just look at all the bragging threads and posts about picking up stuff on clearance or "waiting for Ross". A "collector" line won't thrive until Joe fans put their money where there mouths are and I just don't see that happening. We're too fickle a bunch to be able to please.

I'm sorry, but there were a lot of figures that I never saw at retail, and never even had the opportunity to pay full price for. I had no choice but to wait for Ross, Five Below, etc...


Exactly.

The first Retaliation Lady Jaye I got was from K-Mart on Thanksgiving 2013.

I think most people say "waiting on Ross" because they are pretty sure the figures will show up there.

Let's be honest. The whole fiasco with shipping the figures out and then three weeks later deciding to postpone the movie for a year did not do anyone any favors. By the time the movie came out and those figures were released, it was the first wave.

Those figure had already been purchased and peg-warmed for months.

Then the stores don't order anymore because they got burned on the first shipment, so there goes the chance of getting parts of Wave 3 or any of Wave 4 at regular retail.

People went crazy over Five Below because here were figures that should have been at Target and Wal-Mart and were now showing up for five bucks. It was a great to get figures I wanted extras of.

Now we see a lack of product and higher prices. I usually hit Target 1-2 times a week. I have yet to see one single Star Wars peg full of figures, let alone more than one peg with more than 2-3 figures total. Where are all these Black Series figures that were supposed to be released?

For the longest time, there was a one 5POA Han/Chewie set, one 5POA R2D2/C-3PO set, one 5POA Anakin, and a few of the six inch figures.

I have yet to see any Rebels figures on the pegs. There has been a few vehicles here and there...

No product equals no buying, no buying equals no sales, no sales equals no new stuff coming in because it isn't selling, it isn't selling because there is nothing new...and so on..

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 Post subject: Re: Hasbro appoints a new G.I. Joe Brand Manager
PostPosted: Sun Jan 11, 2015 9:32 am 
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GIJoe with a Skylanders twist?


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