zedhatch wrote:
You know that is one of the things that kill me, I have mentioned before that a large part of me thinks that this is being done on purpose to create a false popularity (ie PS#, X-box 360 ect) and people say "HAsbro wouldn't sabotage themselves." Really how are they.
They sell out, its not like they spend extra on production costs with smaller orders, if anything its an all win situation, so really how unrealistic is it to think maybe we've been had by the big H.
Consperocy, eh maybe, but really explain the "stores aren't ordering" switch to "Ramp up production" any other way.
I see it regularly. Working at KB, not only does a case that comes in show you what yor order to the store is, but it also shows you what is in the warehouse. Popular items like swimming pools. you see a crapload that's ordered. Popular items such as action figures, the numbers are very low as to what actually is in stock. When 25th Anniversary figures have come in the case has shown only around 6 to 10 cases in the warehouse with just 1 case that came to the store I'm at. That's 6 to10 cases to try and stretch to all of the stores. Beyond what comes in that week, more could have come in the following week without the KB I'm at getting any, but those numbers I wouldn't know. It's hit or miss whether they send any at all.
So yeah, product is being short shipped and it's being done so on purpose. Companies have seen people scramble for items that are hard to find so a lot of these companies are trying to build a false sense of popularity. They've been playing with the concept for several years now. There's not really any most lost exactly on items they have not made to sell, but there's no extra money gained either from those people that can't find the items.
I can see what the concept is. They make "X" amount of figures and trickle them out. Scalpers grab up the first amount of shipments to sell and as they are putting these up a few more hit stores. Some people find them in stores and get them and then others buy from the scalpers. The same amount that would have sold still is what sells. That's in the "perfect model idea" the companies have. They live and die by the "research". Truth is, on the street Wal-Mart and other companies screw up their distribution so some areas get a crapload of stock and other areas hardly get any. When people look for other ways to get figures beyond the scalpers and scalpers are stuck with items, they take them back to stores to get their money back. At this point fans already have what they want and these extra figures just sit there. You end up with what we see. The same figure sits and no more come in because store stock shows there are figures on the shelf that are not selling. To the computer, wave 1 and wave 7 are the same thing. If figures are there, no more are needed. Waves get skipped and fans get screwed.
Companies are going to keep looking for the best way to sell products and the least costly way to make them popular. The main goal is to try and keep from having a massive amount of figures they have to sit on and end up cutting deals with Big Lots. Not seeing 25th Anniversary figures in Big Lots or other discount stores shows they have figured out part of the concept to a degree, they just need to figure out the other half so fans will be happy.