Seriously guys, look at it from the 80's perspective.

Transformers: Intricate mechanisms designed with high degree of complexity. 1980's retail on the bigger ones: $20-30

G.I. Joes: Well articulated small figures. Retail: $2.

I can see spending a lot more on a TF in any decade. It's not just being cheap.

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I dunno, man. Transformers starts at a higher price point....

But it has less army building involved. Not to mention very few vehicles and playsets and the likes. Joe's got all that en masse.

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