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So anyone have any ideas as to why troop builders are peg warming so to speak?
I think there are a myriad of reasons for this. However, the first and foremost reason is that the average Joe buyer has drastically changed since the Anniversary came around. Before, the average buyer was a hardcore fan. For them, armies were the norm. Now, though, the average buyer isn't a hardcore Joe fan as much as they are a general toy fan. As such, army building multiples of the same figure lacks the cachet for them that it holds for Joe fans. These new guys (who are making up the bulk of the figure sales) just want one of each figure and then move on the next wave. For them, an army builder is no different than any other figure.
On top of that, you have heavy army building burnout in the established Joe community. Let's face it, if you've been buying retail Joes since 2002 and only bought 2 of each army builder, you have a HUGE Cobra army these days. Once you get over 100 or so army builders, the law of diminishing returns sets in and you have less incentive to keep buying any figure just because it's an army builder. As such, I think you're seeing collectors become more choosy and those who do army build do only with figures they really like. Beyond that, many collectors have also redefined their army building limits. While you will still find some people who will buy dozens of any given figure, more collectors who have been around a while are more content with smaller numbers of even the best figures.