Darko wrote:
Anyone have any numbers on how RoC figures and vehicles are actually selling? Not anecdotal evidence like "Well MY local stores are all sold out" or "They're just sitting on the pegs at MY local store!" I mean actual evidence of how they're doing. I know there was a recent statement saying that Hasbro was getting a bump from Transformers AND GI Joe sales, but that's kinda vague as far as how much of that is TF and how much is Joe. Meanwhile, everyone in the community with either an anti-movie ax to grind is claiming that the RoC line was a huge failure, while those in the pro-movie camp say that it is the greatest success ever. Just wondering what the actual case is.
I say this in goodwill in that I *HOPE* that even on a board of grown men who buy toys...unless they work at the store and can see a daily/weekly/monthly #'s change...that no one is sitting there all day counting the toys being sold/stashed/whatever.
That being said, I've got a feeling that those in the movie fail group are probably stuck out in smaller suburbs etc. where there aren't enough kids/collectors to buy up the figures. But again, just my hunch.
stad wrote:
slim19722 wrote:
Well over at another board, a member is a Target District Manager, and he's been posting the numbers since ROC figures began hitting the shelves.
His first post from 9/27:
Ok i thought i'd give the run own on the sales of the figures for last week since so many are spelling doom and gloom on the line. For asst. A 4,520 figures sold and asst B 2,617 sold for a total of 7,137 for the week. Now before you say wow that is low, it is not at all when you compare with say the transformers deluxe figures(10.99 ones) which are the comparable ones which sold just over 7,600 last week. ...
Now the interesting part and kinda crappy part is this. Asst A there are 374,000 left 98,000 of B left in the stores. ... 734 cases of A, 144 cases of B (paraphrased)..
His post from 10/12:
Ok so after the prices coming down to 5.99 late last week there is a definite spike in sales. Last week target sold just over 7,500 figures up about 1,300 figures from the week before. ... ALready this week,with just sunday sales(week starts on sundays) we have sold over 1,900 figures! That is great news. It looks like that trend should put the figures over 10,000 a week easy. ... Oh and to compare that with the transformers figures with their new price of 10.00. They sold just over 10,000 last week.
Sorry, that still seems to be pretty poor. At least, when you consider there are over 1,700 Target stores, with a selection of over 40 figures in the line at this point. That's an average of about 3-5 figures selling a week.
Not poor at all. Granted there may have been an initial bump b/c of the new low prices, but going up approx 1300 figures in a week is about a 20.97% increase (if they were only moving ~6k figures per week). Which by his own projection off of 1900 sold on Sunday (and granted there would be some dropdown from that # throughout the "work week" till friday & saturday...and lets just say that M-F dropped to 1500 figures sold daily and up to 1750 on Saturday (conservative figure)) would be 11,150 figures sold. So how is that bad?
And that's just one store chain. If WM & TRU could do similar #'s if not higher (b/c there probably are more WM's than Targets nationwide...and would likely average out with TRU to be similar 10k'ish #'s per chain..maybe. i dunno though), then that's not too bad at all.
_________________
Getting rid of some stuff to make space, will be adding more over the next few months. Ok haven't added anything in like a decade or two.
eBay Auctions for GI Joe, Star Wars, Transformers, WWE, DC & Marvel figures
